EURO 2020: it's coming to Rome, with fair play, violence, racism, politics and branding

⚽️ Surprise, surprise, the European Commission was seen cheering for Italy

Ursula von der Leyen @vonderleyen

Very nice surprise from our @EU_Commission team in Italy 🇮🇹 Forza Azzurri! Fingers crossed for tonight’s #Euro2020Final

⚽️ The National Centre for Domestic Violence alerts that instances of domestic abuse increase 26% when England play and 38% if they lose

ncdv_official

A post shared by @ncdv_official

⚽️ And like most international tournaments, there's a conversation to be had about nationalism, whether it's teams butting heads, or the ethnic and racial makeup of those teams

The Take @AJTheTake

This year's #Euro2020 football tournament brought together 24 national teams from across Europe⚽ Like most international tournaments, there's a conversation to be had about nationalism. 🎧So what can this tournament tell us about the politics in Europe? aj.audio/TheTake-272

fleureast

A post shared by @fleureast

⚽️ Brands thought words were very unnecessary

posteitaliane

A post shared by @posteitaliane

royalmailofficial

A post shared by @royalmailofficial

⚽️ Nike, England’s shirt sponsor, on national papers about the togetherness of the squad

CampaignLive

Pizza Express

⚽️ Is buying up advertising the closest China can get to football glory? Despite the nation's enthusiasm, HiSense, TikTok, Vivo and Alipay billboards, China's own national football team ranks 75th, and it last competed in the FIFA World Cup nearly 20 years ago, in 2002.

Alipay Euro 2020 top scorer trophy

⚽️ National symbols for both nations made an appearance on social media

sportmediaset

A post shared by @sportmediaset

azzurri

A post shared by @azzurri

Gary Lineker 💙 @GaryLineker

Out of respect for our Italian friends, I thought I’d cook up a penne Amatriciana. Full English tomorrow, though. 💪🏻

ACF Fiorentina English @ACFFiorentinaEN

RE: Football Coming Home Football: invented in England in 19th Century Calcio Storico: invented in Florence 16th Century 🤷‍♂️ Home? #ItsComingHome #EURO2020

Federico Gatti @federicogatti

Gentle reminder: Your flag 🏴󠁧󠁢󠁥󠁮󠁧󠁿 Is Italian 🇮🇹 #EURO2020 #EuroFinal

Goal Asia @Goal_Asia_

Hi, how's it going, Italy fans? 🇮🇹😉 #EURO2020 #ITA

Sporting News @sportingnews

Pizza and Mario. A perfect couple. #EURO2020

Naheed Dosani @NaheedD

Prince George representing the mood of everyone in England right now. #Euro2020Final

⚽️ The video created for the FIFA World Cup 2018 by the London-based motion graphics and animation studio Potion Pictures had a comeback.

⚽️ And flying footy fan has scrawled ‘it’s coming home’ in the sky as an elaborate show of support for England

Flightradar24

And earlier on,

⚽️ Lupin's Omar Sy photobombed Euro 2020 players, in a clever ambush marketing from Netflix to promote the series.

⚽️ With Helvetica for Switzerland on EURO2020, Puma mixed football, design and heritage, as the swiss away jersey was filled with meaning and tradition.

⚽️ EURO 2020: the ambush marketing kick-off, where non-sponsor brands tried to link to the event, while UEFA tries to defend its €2,5bn revenue.