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EURO 2020: it's coming to Rome, with fair play, violence, racism, politics and branding

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EURO 2020: it's coming to Rome, with fair play, violence, racism, politics and branding

Patricia Soares da Costa
,
Tiago Baldaia
, and
Nuno Rocha
Jul 12, 2021
3
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EURO 2020: it's coming to Rome, with fair play, violence, racism, politics and branding

www.newspitality.com

⚽️ Surprise, surprise, the European Commission was seen cheering for Italy

Twitter avatar for @vonderleyen
Ursula von der Leyen @vonderleyen
Very nice surprise from our @EU_Commission team in Italy 🇮🇹 Forza Azzurri! Fingers crossed for tonight’s #Euro2020Final
Image
4:13 PM ∙ Jul 11, 2021
23,038Likes3,108Retweets

⚽️ The National Centre for Domestic Violence alerts that instances of domestic abuse increase 26% when England play and 38% if they lose

ncdv_official
A post shared by @ncdv_official

⚽️ And like most international tournaments, there's a conversation to be had about nationalism, whether it's teams butting heads, or the ethnic and racial makeup of those teams

Twitter avatar for @AJTheTake
The Take @AJTheTake
This year's #Euro2020 football tournament brought together 24 national teams from across Europe⚽ Like most international tournaments, there's a conversation to be had about nationalism. 🎧So what can this tournament tell us about the politics in Europe? aj.audio/TheTake-272
Image
12:02 AM ∙ Jul 10, 2021
1Like1Retweet
fleureast
A post shared by @fleureast

⚽️ Brands thought words were very unnecessary

posteitaliane
A post shared by @posteitaliane
royalmailofficial
A post shared by @royalmailofficial

⚽️ Nike, England’s shirt sponsor, on national papers about the togetherness of the squad

CampaignLive
Pizza Express

⚽️ Is buying up advertising the closest China can get to football glory? Despite the nation's enthusiasm, HiSense, TikTok, Vivo and Alipay billboards, China's own national football team ranks 75th, and it last competed in the FIFA World Cup nearly 20 years ago, in 2002.

Alipay Euro 2020 top scorer trophy

⚽️ National symbols for both nations made an appearance on social media

sportmediaset
A post shared by @sportmediaset
azzurri
A post shared by @azzurri
Twitter avatar for @GaryLineker
Gary Lineker 💙 @GaryLineker
Out of respect for our Italian friends, I thought I’d cook up a penne Amatriciana. Full English tomorrow, though. 💪🏻
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6:04 PM ∙ Jul 10, 2021
22,430Likes414Retweets
Twitter avatar for @ACFFiorentinaEN
ACF Fiorentina English @ACFFiorentinaEN
RE: Football Coming Home Football: invented in England in 19th Century Calcio Storico: invented in Florence 16th Century 🤷‍♂️ Home? #ItsComingHome #EURO2020
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8:02 AM ∙ Jul 9, 2021
3,357Likes890Retweets
Twitter avatar for @federicogatti
Federico Gatti @federicogatti
Gentle reminder: Your flag 🏴󠁧󠁢󠁥󠁮󠁧󠁿 Is Italian 🇮🇹 #EURO2020 #EuroFinal
Image
8:30 AM ∙ Jul 9, 2021
1,109Likes215Retweets
Twitter avatar for @Goal_Asia_
Goal Asia @Goal_Asia_
Hi, how's it going, Italy fans? 🇮🇹😉 #EURO2020 #ITA
Image
8:23 AM ∙ Jul 12, 2021
8Likes2Retweets
Twitter avatar for @sportingnews
Sporting News @sportingnews
Pizza and Mario. A perfect couple. #EURO2020
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8:14 PM ∙ Jul 11, 2021
2,426Likes487Retweets
Twitter avatar for @NaheedD
Naheed Dosani @NaheedD
Prince George representing the mood of everyone in England right now. #Euro2020Final
Image
9:54 PM ∙ Jul 11, 2021
1,309Likes138Retweets

⚽️ The video created for the FIFA World Cup 2018 by the London-based motion graphics and animation studio Potion Pictures had a comeback.

⚽️ And flying footy fan has scrawled ‘it’s coming home’ in the sky as an elaborate show of support for England

Flightradar24

And earlier on,

⚽️ Lupin's Omar Sy photobombed Euro 2020 players, in a clever ambush marketing from Netflix to promote the series.

⚽️ With Helvetica for Switzerland on EURO2020, Puma mixed football, design and heritage, as the swiss away jersey was filled with meaning and tradition.

⚽️ EURO 2020: the ambush marketing kick-off, where non-sponsor brands tried to link to the event, while UEFA tries to defend its €2,5bn revenue.

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