Lupin's Omar Sy photobombs Euro 2020 players

Clever ambush marketing from Netflix to promote the series.

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I think you saw, but you did not watch: the concept of illusion which inspires the series, came to life.

Omar Sy revealed the plot on twitter, in a video with almost 2 million views already:

“We all follow football, we pay attention to the players, but have you looked at the latest posts from our players?”

He mysteriously appears on the background, as seen on several players official instagram accounts:

German midfielder Tony Kroos, German striker Timo Werner, Italian midfielder Lorenzo Pellegrini, Spaniards Jordi Alba and Alvaro Morata, the Dutch Ryan Babel and the French Clément Lenglet.

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Twitter avatar for @OmarSyOmar Sy @OmarSy
Assane n'est jamais là où on l'attend ! LUPIN , c'est demain sur @netflixFR . 🎩 X ⚽️ Assane is never where you expect to see him ! LUPIN , tomorrow on @netflix Image

June 10th 2021

17,450 Retweets

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⚽️ EURO 2020: the ambush marketing kick-off

⚽️ Why are Tesla, Amazon, Starbucks paying big $$$ to name stadiums and high-profile venues?

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