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With Helvetica for Switzerland on EURO2020, Puma mixed football, design and heritage

The swiss away jersey is filled with meaning and tradition.

Patricia Soares da Costa

Jul 3, 2021

Helvetica is Latin for "Swiss", also used on Swiss coins and stamps, which use "Helvetia" as a neutral term with respect to the four languages spoken in the country.

One of the most popular sans-serif fonts, developed in 1957 by Swiss designer Max Miedinger, and appreciated for its simplicity, it’s also a hallmark of the International Typographic Style that emerged from the work of Swiss designers in the 1950s and '60s.

swiss_nati_men

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This is part of the ‘Only See Great’ PUMA campaign, to spread a vision of hope, optimism and self-belief, following what many consider to be one of the most challenging years.

Throughout the year, PUMA ambassadors such as Neymar Jr., Winnie Harlow, Antoine Griezmann, Pep Guardiola, Karsten Warholm, Mondo Duplantis, Usain Bolt, Cara Delevingne, Lamelo Ball, Skylar Diggins-Smith, Kyle Kuzma, Lewis Hamilton, Rickie Fowler, Virat Kohli and others will offer their personal perspectives on striving for greatness during extraordinary times.

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