Discover more from Newspitality

Start that board meeting with a case-study. Speak about that new trend everyone heard of but no one knows exactly what it is. Newspitality does the crunch for you. We deliver what you want and are eager to know. Simple, organized and curated.

🚀 Planet Earth is blue and there's nothing brands can't do

Swim in an Adidas billboard, choose Space Jam or Space Tourism, and bank it all with Apple Pay Later

Tiago Baldaia

Patricia Soares da Costa

Nuno Rocha

, and

José Brízida

Jul 22, 2021

Ground Control. Let’s start down here on Earth.

🛒 77% of Americans want consumer brands to be responsible for the recycling process. In a recent poll by AdWeek, 77% of consumers agreed that CPG brands should be responsible for the recycling process of the products they manufacture.

🚅 Sustainable travel, hotels on rails, overnight trains. Awareness of the environmental effects of travel pushes for slower, greener trips.

Work out your mind,

🏊🏼‍♀️ A billboard where you can really swim. Adidas promoted its inclusive swimwear with a PR stunt in Dubai.

🏆 Sports Illustrated Swimsuit Issue's 1st transgender cover model: black filipino Leyna Bloom. Beauty comes in many forms: "If there's one thing that our cover models have in common, it's that they don't have one thing in common"

🏀 Space Jam: a (New) Legacy of marketing. The original Space Jam made $230 million in ticket sales, but $1.2 billion in merchandise.

And let’s head to Space… if you can pay for it.

👨‍🚀 Space Tourism: a waste or just taking off? You might pay lots for the bragging status and still not be branded an “astronaut”.

🏦 Apple, your newest bank? With Apple Card, "Pay Monthly", "Pay Later" and "Pay in Four" the tech giant is blurring the lines between banking and devices.

So, wanna share? Now it's time to leave the capsule if you dare.