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🍅 La Tomatina: from street fights to your fries

The world’s largest food fight was cancelled, and Heinz bottled it.

Tiago Baldaia

Sep 27, 2021

🎯 Spain’s annual tomato throwing festival was cancelled this year. Instead, Heinz Ketchup bought tomatoes from the local farmers, supporting the local community, and turned them into a limited edition, with a squashed tomato label.

🛄 La Tomatina started in 1945 in Buñol, Spain, and receives annually more than 30,000 tourists that throw each other more than 150 tons of tomatoes. It is now a Festival of Interest to International Tourists.

Apart from its success, some questions have been raised about La Tomatina being a waste of food. However, most of the tomatoes used during the event are rotten.

heinz_esp

A post shared by @heinz_esp

And, while you order your fries, remember: Knowledge is knowing a tomato is a fruit. Wisdom is not putting it in a fruit salad!

Check out more about tourism and travels:

🌎 The quest for net-zero carbon emission,
🚅 Sustainability of overnight travel.
🚀 Space Tourism taking off.
🚐 Travelling the pandemic with a RV.