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Fun comes full circle with a green makeover

Toys have been the opposite of sustainable but manufacturers are paying attention

Patricia Soares da Costa

May 12, 2021

Inexpensive, plastic, breakable, tossed? No more.

Parents need guilt-free solutions for toys that have reached the end of their useful life, and manufacturers are paying attention:

📦 You can give your LEGO® bricks a new home in a children's non-profit.

💃 Mattel launched PlayBack toy recycling for play, recycle, repeat.

🚀 Hasbro will recycle them into materials that can be used in the construction of play spaces, flower pots and park benches.

🍔 McDonald’s has pledged to make Happy Meal toys plastic-free, with a soft toy, a paper-based toy, or a book, removing more than 3,000 metric tons of plastic.

🚚 Amazon, the favourite online shop of 2 million kids aged 3-9 in the UK, is adding electric vehicles to its delivery fleet in Europe as part of their Climate Pledge.

🐟 You are ingesting around 5 grams of plastic a week

🌎 Every day should be Earth Day for brands

🐄 Foodie moo-ves away from beef