Zuckerberg believes Facebook Audio is more likely to benefit individual creators than big publishers, aligned with the shifting power of the creative economy, including:

🗣 An audio-only version of videoconferencing Rooms, its version of Clubhouse, where people listen and interact with speakers on a virtual stage, and tip creators with Facebook’s digital currency, Stars.

🗣“Soundbites” for creative, short-form audio to be posted on the News Feeds

🗣 "Project Boombox", a podcast discovery product to consume inside the app, connected with Spotify

“We want everyone to have tools that are powerful enough for the pros, but intuitive and fun, like having a sound studio in your pocket”.

👂 More on audio brands

👂 And a tour for your ears

#facebook #audio #CreatorEconomy

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