9 out of 10 users have opted in, and users with the badge are getting 44% more likes and 72% more matches.

The company will be donating $25,000 to EarthDay.org as users are “increasingly concerned about climate change and other environmental threats” and green causes are big conversation-starters on the platform.

Often with divided views on a variety of topics, climate change is one where men and women are closely aligned.

💖 If all we need is love, is love all we need?

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#branding #love #climatechange