🔥 Daters are hotter for Climate Change Advocates than ever before
OkCupid releases its first-ever global badge in honour of Earth Month.
9 out of 10 users have opted in, and users with the badge are getting 44% more likes and 72% more matches.
The company will be donating $25,000 to EarthDay.org as users are “increasingly concerned about climate change and other environmental threats” and green causes are big conversation-starters on the platform.
Often with divided views on a variety of topics, climate change is one where men and women are closely aligned.
#branding #love #climatechange