A fresh spin on reality show dating inspired by a match: Pepsi + mango.
Pepsi & MTV's "Match Me If You Can" branded content
Pepsi Mango is the brand’s first new permanent flavour in five years.
This “surprising perfect match” inspired a reality-star dating competition: unexpected pairings go on surprising dates to try to find love.
It aims to reach younger viewers who are otherwise averse to advertising on traditional linear TV.
Pepsi has been pushing for branded content, also with the first game show inspired by one of its products: Cherries Wild, a prime-time game show on FOX Entertainment to evoke Wild Cherry Pepsi.