Ban on Single-Use Plastics comes into effect. What now brands?

The "plastification" of our oceans and the “polluter pays” principle

💰 The global economic downturn caused by the pandemic pushed down the price of oil, making fossil-fuel-based single-use plastics even more financially attractive.

♻ Recycled plastic or feedstocks account for no more than 2% of global single-use plastic production, meaning 98% of these plastics are produced from fuels.

🇪🇺 The European Commission and the European Parliament jointly agreed to combat single-use plastics, with stringent application of the “polluter pays” principle. 

🇵🇹 Dishes, cutlery, straws and cotton swabs’ ban might kick off as early as July 2021.

🇺🇸 produces more than 50 kg per person per year.

🇨🇳 is the largest producer of single-use plastic by volume, and produces 18 kg of single-use plastic waste per year.

🇮🇳 produces 4 kg per person per year.

🌊 more than 80% of marine litter is plastics.

🛍 The Plastic Waste Makers Index names the companies that are at the forefront of the plastic supply chain and manufacture polymers:

  • 20 companies are the source of half of all single-use plastic thrown away globally. ExxonMobil tops the list.

  • 100 companies are behind 90% of global single-use plastic production.

  • A 30% increase in global throwaway plastic production is projected over the next 5 years

  • This growth in production will lead to an extra 3 trillion items of throwaway plastic waste by 2025 alone

  • Plastic producers score woefully in a best practice assessment of the move to circular-based forms of production necessary in addressing the crisis


🌊 Underwater photography ad puts pollution into perspective

🌍 Every day should be Earth Day for brands