Ban on Single-Use Plastics comes into effect. What now brands?
The "plastification" of our oceans and the “polluter pays” principle
💰 The global economic downturn caused by the pandemic pushed down the price of oil, making fossil-fuel-based single-use plastics even more financially attractive.
♻ Recycled plastic or feedstocks account for no more than 2% of global single-use plastic production, meaning 98% of these plastics are produced from fuels.
🇪🇺 The European Commission and the European Parliament jointly agreed to combat single-use plastics, with stringent application of the “polluter pays” principle.
🇵🇹 Dishes, cutlery, straws and cotton swabs’ ban might kick off as early as July 2021.
🇺🇸 produces more than 50 kg per person per year.
🇨🇳 is the largest producer of single-use plastic by volume, and produces 18 kg of single-use plastic waste per year.
🇮🇳 produces 4 kg per person per year.
🌊 more than 80% of marine litter is plastics.
🛍 The Plastic Waste Makers Index names the companies that are at the forefront of the plastic supply chain and manufacture polymers:
20 companies are the source of half of all single-use plastic thrown away globally. ExxonMobil tops the list.
100 companies are behind 90% of global single-use plastic production.
A 30% increase in global throwaway plastic production is projected over the next 5 years
This growth in production will lead to an extra 3 trillion items of throwaway plastic waste by 2025 alone
Plastic producers score woefully in a best practice assessment of the move to circular-based forms of production necessary in addressing the crisis
🌊 Underwater photography ad puts pollution into perspective
🌍 Every day should be Earth Day for brands
