Victoria’s Secret ditched Angels for powerful activists: “When the world was changing, we were too slow to respond,” said the company’s new CEO, Martin Waters.

The lingerie market, set to reach $250 billion globally, has moved on from the male gaze to comfort, inclusivity and sexiness that embraces all body shapes and sizes.

But after the brand began trading on the New York Stock Exchange this week, under the stock ticker “VSCO”, it’s setting off down the road to reinvention.

Once known for its overtly sexual Angels, now Victoria’s Secret & Co. hired plus-size and transgender models, added more comfortable styles, including athleisure, reintroduced swimwear into the mix, canceled its high-profile fashion show and is now in the process of updating its store fleet.

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Victoria’s Secret ditches Angels for powerful activists

“When the world was changing, we were too slow to respond,” said the company’s new CEO, Martin Waters. From lacy, strappy underwear often designed more for allure than practicality, to the new VS Collective with a more inclusive definition of what sexy is…

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2 years ago · 4 likes · Patricia Soares da Costa

Newspitality

Sports Illustrated Swimsuit Issue's 1st transgender cover model: black filipino Leyna Bloom

The 27-year-old model and actress makes history as Sports Illustrated Swimsuit Issue's first transgender cover model. Breaking barriers in the fashion industry, she became one of the first openly transgender models during New York Fashion Week in September 2017 and was the first transgender woman of color to appear in Vogue India in October 2017…

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2 years ago · 2 likes · Patricia Soares da Costa