Victoria’s Secret, goes public at NYSE in late attempts to rebrand to "what women want"
Victoria’s Secret ditched Angels for powerful activists: “When the world was changing, we were too slow to respond,” said the company’s new CEO, Martin Waters.
The lingerie market, set to reach $250 billion globally, has moved on from the male gaze to comfort, inclusivity and sexiness that embraces all body shapes and sizes.
But after the brand began trading on the New York Stock Exchange this week, under the stock ticker “VSCO”, it’s setting off down the road to reinvention.
Once known for its overtly sexual Angels, now Victoria’s Secret & Co. hired plus-size and transgender models, added more comfortable styles, including athleisure, reintroduced swimwear into the mix, canceled its high-profile fashion show and is now in the process of updating its store fleet.