Upfronts and NewFronts
Broadcast and cable upfronts generated about $20 billion in ad dollars, in typical years
šŗ TV Upfront and š» digital NewFronts presentations are happening this month, at the start of important advertising sales periods.
š¤ In the television industry, anĀ upfrontĀ is a gathering at the start of importantĀ advertisingĀ sales periods, held by television network executives and attended by majorĀ advertisersĀ and the media. It is so named because of its main purpose, to allow marketers to buy television commercial airtime "up front", or several months before the television season begins.
āļø In return, these networks promise āreachā. But traditional TV viewership continues to shrink (Super Bowl 2021Ā saw its worst ratingsĀ since 2007, and theĀ Oscars didn't make it any better). There is a greater focus on cross-platform, the selling of ads on linear TV combined with streaming video.
š Check out what Disney, WarnerMedia, CBS, and others have been presenting!
šØāš» NewFronts are digital mediaās take on the traditional TV upfronts, with online publishers, platforms and other companies hosting (virtual) presentations, where Amazon recently joined companies likeĀ Twitter,Ā Snap,Ā and YouTube in pitching advertisers. Donāt miss the main intakes from this yearās event!
