TikTok is testing a job application tool that allows its users to directly apply with video resumes to companies like Chipotle, Target, and Shopify.
Creators on TikTok are redefining the entertainment, from film to sports to fashion, music, lifestyle, workplace, and more. With the rise of career and job-related creative content, TikTok believes there's an opportunity to bring more value to people's experience with TikTok by enhancing the utility of the platform as a channel for recruitment.
The short-term pilot program, called TikTok Resumes, stems from the content that has organically popped up on the platform, like #CareerTok, and the company’s deliberate initiatives to influence college students and younger users. There are more than 30 companies signed up to accept resumes for the pilot, which will last until July 31.
“TikTok Resumes is officially open and accepting TikTok video resumes. We’re humbled to be able to partner with some of the world’s most admired and emerging brands as we pilot a new way for job seekers to showcase their experiences and skillsets in creative and authentic ways. #CareerTok is already a thriving subculture on the platform and we can’t wait to see how the community embraces TikTok Resumes and helps to reimagine recruiting and job discovery.”
Nick Tran, Global Head of Marketing at TikTok