Discover more from Newspitality

Start that board meeting with a case-study. Speak about that new trend everyone heard of but no one knows exactly what it is. Newspitality does the crunch for you. We deliver what you want and are eager to know. Simple, organized and curated.

TikTok overtakes Facebook as world's most downloaded app

Plot twist: after everyone cloned TikTok, TikTok tests a stories clone

Patricia Soares da Costa

Aug 11, 2021

It took the top spot from Facebook Messenger, with increased popularity during lockdown, particularly among younger people.

The Chinese video-sharing platform is the only app not owned by Facebook to make the global top five of downloads. Data protection becoming more important as consumers demand privacy

Discord, a voice calling app popular among gamers for chatting when online, moved up to seventh place and has benefited from people's need to isolate during the pandemic.

TikTok is trialling a new vanishing clips feature similar to functions on Snapchat, Facebook and Instagram. TikTok Stories will allow users to see content posted by accounts they follow for 24 hours before they are deleted.

It came after WhatsApp rolled out a feature for users to post photos or videos that vanish after they are seen.

More news on branding & marketing