According to some studies, a child a can begin to recognize race as early as six months old. Johnson & Johnson created a parent’s guide to discussing racism with kids.

Sesame Street introduced two new African American Muppets, to help make it easier for children to bring up questions about racial difference, so that parents can no longer insist on "not seeing color".

Throughout its 52-year history, it has handled issues like hunger, addiction and grief, and broken ground with characters with autism and of different ethnicities.