A teenager’s product that wasn’t built for teens. It was designed to understand their minds and anticipate their financial behaviour when they grow up and become financially stable. All documented in Spotify, with its founder CJ MacDonald | Step (teen banking).
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https://nubank.com.br/en/ com o mesmo posicionamento, mas mais subtil na assunção dessa abordagem
O potencial de longo prazo a sobrepor-se ao income imediato...