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Step: a bank for teenagers?

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Step: a bank for teenagers?

#Data #Fintech #PredictiveMarketing

Apr 7, 2021
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Step: a bank for teenagers?

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A teenager’s product that wasn’t built for teens. It was designed to understand their minds and anticipate their financial behaviour when they grow up and become financially stable. All documented in Spotify, with its founder CJ MacDonald | Step (teen banking).

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Step: a bank for teenagers?

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Step: a bank for teenagers?

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Tiago Baldaia
Apr 7, 2021Author

https://nubank.com.br/en/ com o mesmo posicionamento, mas mais subtil na assunção dessa abordagem

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Tiago Baldaia
Apr 7, 2021Author

O potencial de longo prazo a sobrepor-se ao income imediato...

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