Starbucks launches 'Borrow A Cup' trial for Earth Month
Plus a new research and innovation center to find new ways to positively impact the planet
Starbucks is the most popular coffee chain in the world and also one of the greatest producers of waste: more than 8,000 coffee cups per minute.
Climate change is on the brand’s agenda as never before.
As part of the commitment to reduce landfill waste in half by 2030, it’s publicly sharing the Borrow a Cup, Save a Cup program, as a test, for Earth Month.
Each borrowed cup replaces up to 30 disposable cups.
Scheduled to open in December 2021, The ASU-Starbucks Center for the Future of People and the Planet will focus on initiatives aimed to positively impact the future of our planet.