Siri says next Apple event is April 20th
Apple’s voice assistant prematurely revealed Spring Loaded event
Apple’s plans were officially announced hours after with a “Spring Loaded” tagline. New iMacs, MacBooks, iPad Pros, AirPods, or an upgraded Apple TV focused on gaming: all contenders to appear at this event.
And while brands are betting on audio activations & sonic branding for multi-sensory engagement, Apple is trending among teenagers, with 70% of U.S. teens owning AirPods.