“The special event is on Tuesday, April 20th, at Apple Park in Cupertino, CA. You can get all the details on Apple.com” says Siri when asked “When is the next Apple event?”

Apple’s plans were officially announced hours after with a “Spring Loaded” tagline. New iMacs, MacBooks, iPad Pros, AirPods, or an upgraded Apple TV focused on gaming: all contenders to appear at this event.

And while brands are betting on audio activations & sonic branding for multi-sensory engagement, Apple is trending among teenagers, with 70% of U.S. teens owning AirPods.