New campaign: Pepsi goes better with burgers than Coca-Cola
Brand logo "found" on top three burger chains' packaging
š Pepsi's latest marketing campaign came on USAās National Hamburger Day and plays off of mascots and packaging from the three biggest burger chains Wendyās, McDonaldās, and Burger King. It claims that it tastes better with these burgers than its rival.
š„¤ But the brand isnāt available at USA's most popular fast-food chains where Coca-Cola has exclusivity. According to a blind taste test last summer, around 60% of participants preferred a Big Mac, Whopper, and Daveās Single with Pepsi over Coke.
šļø The campaign also counted with food wrapper artwork where an origami artist folded the brand logo into wrappers from the three food chains: āwhile weāre not on the menu, weāre always in the pictureā.
āļø The Cola wars started in the 1880s, but it was only in the 1970s that the competition escalated. Check out why this made Pepsi and Coke āthe worldās best marketersā, or what neuroscience has to do with it.
š„ And will Pepsi Mango help in this battle? šļø While you think about it, just sit back, relax, and have a drink⦠with a burger!
#BetterWithPepsi #NationalBurgerDay #ColaWars
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