Gucci is going virtual with “Gucci Sneaker Garage,” a new section of its digital app dedicated to the Italian fashion House’s eclectic sneakers and special digital counterparts.

The project launches the Gucci Virtual 25. The bold pair of digital sneakers can be purchased via the Gucci app and worn in augmented reality (AR) concepts and in partner apps such as Roblox and VRChat, a multiplayer online virtual reality social platform.

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