Discover more from Newspitality

Start that board meeting with a case-study. Speak about that new trend everyone heard of but no one knows exactly what it is. Newspitality does the crunch for you. We deliver what you want and are eager to know. Simple, organized and curated.

Literally, taking publicity to a new level

1,500 drones in Shanghai form giant QR code

José Brízida

Apr 24, 2021

Chinese gaming and entertainment company Bilibili used 1,500 drones to form a giant QR code so viewers could download a video game.

The drones formed a giant QR code in the Shanghai sky so that viewers could capture it with their mobile cameras. This would open a personalized link to the video game, so they could download it.

The QR code in the sky stunt was part of a drone show performed with the beautiful skyline along Huangpu River as its backdrop.

The drone show celebrates the first year anniversary of the Japanese role-playing video game "Princess Connect! Re: Dive".

The video game was first launched in Japan three years ago and in China in April 2020.