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iOS 14.5, only 4 percent of iOS users in the U.S. let apps track them

Facebook killer? Apple iOS 14.5 inclued the ability to stop apps from tracking your activity for ad targeting purposes.

José Brízida

May 30, 2021

According to Verizon Media-owned Flurry Analytics, almost everyone is saying "no, thanks." Just around 4 percent of U.S. users have said "yes."

iOS users who never want to be tracked don't need to reject apps individually — they can simply go to Settings > Privacy > Tracking, and toggle "Allow Apps to Request to Track" off.

Flurry data shows that only about 3 percent of iOS users in the U.S. have taken advantage of that feature. That low rate makes sense. When asking if an app can track you, Apple presents users with a pop-up. Turning off tracking entirely, however, requires users to proactively change their settings.

Facebook has been a vocal opponent to the iOS change since it will impact its ability to offer targeting to advertisers.

Other Social Media Platforms, like Snapchat and Twitter, have acknowledged that the change will likely impact their business.

Dave Stangis @DaveStangis

I’m pretty certain #Facebook is fighting #Apple to retain access to personal data. #PID #privacy. #fullpagead #wsj