Newspitality

Share this post

iOS 14.5, only 4 percent of iOS users in the U.S. let apps track them

www.newspitality.com

iOS 14.5, only 4 percent of iOS users in the U.S. let apps track them

Facebook killer? Apple iOS 14.5 inclued the ability to stop apps from tracking your activity for ad targeting purposes.

José Brízida
May 30, 2021
3
Share this post

iOS 14.5, only 4 percent of iOS users in the U.S. let apps track them

www.newspitality.com

According to Verizon Media-owned Flurry Analytics, almost everyone is saying "no, thanks." Just around 4 percent of U.S. users have said "yes."

iOS users who never want to be tracked don't need to reject apps individually — they can simply go to Settings > Privacy > Tracking, and toggle "Allow Apps to Request to Track" off. 

Flurry data shows that only about 3 percent of iOS users in the U.S. have taken advantage of that feature. That low rate makes sense. When asking if an app can track you, Apple presents users with a pop-up. Turning off tracking entirely, however, requires users to proactively change their settings. 

Facebook has been a vocal opponent to the iOS change since it will impact its ability to offer targeting to advertisers. 

Other Social Media Platforms, like Snapchat and Twitter, have acknowledged that the change will likely impact their business.

Twitter avatar for @DaveStangis
Dave Stangis @DaveStangis
I’m pretty certain #Facebook is fighting #Apple to retain access to personal data. #PID #privacy. #fullpagead #wsj
Image
12:19 PM ∙ Dec 16, 2020
735Likes202Retweets

Share this post

iOS 14.5, only 4 percent of iOS users in the U.S. let apps track them

www.newspitality.com
Comments
TopNewCommunity

No posts

Ready for more?

© 2023 Newspitality
Privacy ∙ Terms ∙ Collection notice
Start WritingGet the app
Substack is the home for great writing