Discover more from Newspitality

Start that board meeting with a case-study. Speak about that new trend everyone heard of but no one knows exactly what it is. Newspitality does the crunch for you. We deliver what you want and are eager to know. Simple, organized and curated.

Foodie website moo-ves away from beef

Cattle represents 65% of the livestock sector’s greenhouse gas emissions

Tiago Baldaia

May 11, 2021

🥩 The popular cooking website Epicurious will not publish new beef recipes over concerns about climate change. “We think of this decision as not anti-beef but rather pro-planet”.

🐄 Epicurious states that almost 15 % of greenhouse gas emissions globally come from livestock, using 83% of farmland but only deliver 18% of calories consumed.

👨‍🍳⚔️ The announcement prompted an outcry from chefs and readers, like the New York chef and restaurateur Angie Mar, who called it "short-sighted" and "idiotic". Commenters said they were "un-following" the platform, with others asking Epicurious to consider a more "moderate" approach.

🌏 🍽️ While a purely editorial decision may not immediately convert readers, Epicurious is hoping to amplify this conversation about sustainability when talking about food.

👉 And before you take a break for a quick meal, take a peak on why every day should be Earth Day for brands!