Brands are managed by humans #SomosTodosMariana

A mistake, but not a fail: win some, viral some.

📩 Mariana made a mistake, sending a message to the wide base of Continente’s customers while still testing a campaign.

But it wasn’t a fail, as the brand owned the gaffe to create buzz and show transparency, vulnerability and brand agility.

👇 Check a lot of fair play, across all industries, including direct competitors.

Continente @Continente_PT

Alerta à navegação! Agradecemos a todos a preocupação e asseguramos que a Mariana está bem e recebeu o alerta. ❤️

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Odisseias @odisseias_gifts

Não te preocupes Mariana, as melhores experiências só acontecem quando testamos... Não concordam @continente? 😂 #somostodosmariana

ASUS Portugal @ASUSPT

Tarde demais? 🤣 #continente @Continente_PT

ELEVEN Portugal @ElevenSports_PT

#Mariana 1⃣ teste do GP do Mónaco é já amanhã às 10h10. Receberam? @Continente_PT #F1ELEVEN

ELEVEN Portugal @ElevenSports_PT

O GP do Mónaco começa já amanhã 🔥 Aqui fica tudo aquilo que não deves perder 👀 #F1ELEVEN https://t.co/0L8G3Q03o4

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