Brands are managed by humans #SomosTodosMariana

A mistake, but not a fail: win some, viral some.

📩 Mariana made a mistake, sending a message to the wide base of Continente’s customers while still testing a campaign.

But it wasn’t a fail, as the brand owned the gaffe to create buzz and show transparency, vulnerability and brand agility.

👇 Check a lot of fair play, across all industries, including direct competitors.

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