Brands are making a mess(i) and cleaning it up!

Read by the pool news on branding, marketing and communication, anyone?

Patricia Soares da Costa

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, and

Aug 12, 2021

💸 FC Barcelona loses €137 million in brand value: what a Mess(i)!

Reuters 💰 Brand Finance estimates that Lionel Messi’s departure could decrease FC Barcelona’s brand value by 11%: the club could see a €137m decline to its 2021 brand valuation of €1,266m. The brand value takes into account the proportion of revenues that comes directly from the brand. In Barcelona, Messi attracted more fans, better players, managers, co…

2 years ago · Tiago Baldaia

TikTok overtakes Facebook as world's most downloaded app

It took the top spot from Facebook Messenger, with increased popularity during lockdown, particularly among younger people. The Chinese video-sharing platform is the only app not owned by Facebook to make the global top five of downloads. Data protection becoming more important as consumers demand privacy…

2 years ago · 1 like · Patricia Soares da Costa

Victoria’s Secret, goes public at NYSE in late attempts to rebrand to "what women want"

Victoria’s Secret ditched Angels for powerful activists: “When the world was changing, we were too slow to respond,” said the company’s new CEO, Martin Waters. The lingerie market, set to reach $250 billion globally, has moved on from the male gaze to comfort, inclusivity and sexiness that embraces all body shapes and sizes…

2 years ago · 1 like · Patricia Soares da Costa

🕺🏻Foo Fighters ambush their haters

🎸 10 years before For the last ten years, Foo Fighters have had to face Westboro Baptist Church’s protesters, who’ve picketed his band’s shows when they perform in Kansas. So in the past years, Foo Fighters organized counter-protest performances. The band’s tour returned to Kansas, reigniting their longstanding feud with the Westboro members, which routi…

2 years ago · 1 like · Tiago Baldaia

And not so fresh but always worth remembering

Can robots replace Michelangelo? It’s new tech's turn to create and sculpt.

Is human touch necessary to produce art? In Carrara, a town famous for its white marble, new tech is transforming the traditional handmade marble-sculpting techniques. A team of robots is accepting commissions, carving with pinpoint precision, as ABB2, a 13-foot, zinc-alloy robotic arm, extends its spinning wrist and diamond-coated finger toward a gleami…

2 years ago · 1 like · Patricia Soares da Costa

*updated* All the marketing moves for the Tokyo Olympics: brands carrying the torch

If the 11,000 competitors from more than 200 countries entice the TV audiences with stellar performances, empty stadiums may be forgiven and forgotten. However, recovering this brand equity may take decades If things don’t turn out at their best, the International Olympic Committee may be remembered for putting money first, and athletes and safety second…

2 years ago · 2 likes · Patricia Soares da Costa, Tiago Baldaia, and Nuno Rocha

🚀 Planet Earth is blue and there's nothing brands can't do

Elena Scotti, Getty Images, PixelSquid Ground Control. Let’s start down here on Earth. 🛒 77% of Americans want consumer brands to be responsible for the recycling process. In a recent poll by AdWeek, 77% of consumers agreed that CPG brands should be responsible for the recycling process of the products they manufacture…

2 years ago · 2 likes · Tiago Baldaia, Patricia Soares da Costa, Nuno Rocha, and José Brízida

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