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#branding in times of war with #Russia's invasion of #Ukraine
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#branding in times of war with #Russia's invasion of #Ukraine

Brands and influencers' reactions to the first TikTok war

Patricia Soares da Costa
,
Tiago Baldaia
, and
Nuno Rocha
Feb 24
2
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#branding in times of war with #Russia's invasion of #Ukraine
www.newspitality.com

👉 IKEA pauses operations in Russia and Belarus

👉 Formula 1 terminates contract with Russian Grand Prix

👉 Uber will offer free rides between Ukraine-Poland border and two Polish cities

👉 Bolt reduced the commission for all services in Ukraine to zero

👉 Dutch ING, Poland's mBank and BNP Paribas's waive or refund fees for transfers into Ukraine

👉 Apple Halts Product Sales in Russia

👉 Polish PKP Intercity trains carry Ukrainian citizens for free from the border

👉 Deutsche Bahn is offering free travel on its long-distance trains from Poland to Germany.

👉 FlixBus offer free rides (regardless of citizenship) to those in need

👉 Wizz Air is offering 100.000 free seats from neighbouring countries

👉 Google disabled Google Maps tools which provide live information about traffic conditions and how busy different places are.

👉 Moyee's new coffee blend condemns Putin's aggression and supports refugees

👉 Airbnb to Provide Accommodation for 100,000 Ukrainian Refugees

👉 The first TikTok war: how are influencers in Russia and Ukraine responding?

👉 Putin’s critics call for boycotts of Russian vodka

👉 Italian luxury goods exports to Russia amount to roughly €1.2 billion annually

👉 BT made mobile and landline calls, texts and data to and from Ukrain free

👉 MEO offers calls, texts and data and a free pack Ukrainian TV

👉 6 Ukrainian fashion brands to know and support

👉 Uefa will take the 2022 Champions League final away from St Petersburg

👉 Schalke 04 to remove the logo of Russian majority state-owned Gazprom from its shirts

👉 Nestlé, Coca-Cola HBC, Imperial Brands, Carlsberg to close Ukraine production facilities

👉 Factbox: Brands with exposure to Russia

👉 Google's ad tools continue to monetize sites run by or associated with the Kremlin

👉 Manchester United Airline Partner Aeroflot Banned in the UK Following New Sanctions Against Russia

👉 Nikita Mazepin, son of major Uralkali shareholder Dmitry, will drive as planned for Haas on Friday but in all-white car with Russian branding removed

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Twitter avatar for @bt_ukBT @bt_uk
For anyone wanting to contact loved ones in Ukraine, we’ve made mobile and landline calls, texts and data to and from the region free from today, 25 February. Please be aware that signal in the area might be affected by damage to local networks and equipment.
Image

February 25th 2022

550 Retweets1,422 Likes
Twitter avatar for @MEOptMEO @MEOpt
Para facilitar as comunicações e aproximar as famílias, a MEO oferece temporariamente a todos os seus clientes chamadas móveis internacionais para a Ucrânia e o pack Ukrainian TV. Estamos cá! *de 26fev a 15mar, podendo ser alargado consoante o evoluir da situação.
Image

February 25th 2022

138 Retweets551 Likes
Twitter avatar for @UkraineUkraine / Україна @Ukraine
Image

February 24th 2022

231,791 Retweets1,165,945 Likes
Twitter avatar for @UkraineUkraine / Україна @Ukraine
This is not a ‘meme’, but our and your reality right now.

February 24th 2022

24,017 Retweets273,796 Likes
Twitter avatar for @s04_enFC Schalke 04 @s04_en
ℹ️ Following recent developments, FC Schalke 04 have decided to remove the logo of main sponsor GAZPROM from the club's shirts. It will be replaced by lettering reading ‘Schalke 04’ instead. #S04
Image

February 24th 2022

7,291 Retweets55,408 Likes
NPR
Focke Strangmann/EPA

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