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#branding in times of war with #Russia's invasion of #Ukraine

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#branding in times of war with #Russia's invasion of #Ukraine

Brands and influencers' reactions to the first TikTok war

Patricia Soares da Costa
,
Tiago Baldaia
, and
Nuno Rocha
Feb 24, 2022
2
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#branding in times of war with #Russia's invasion of #Ukraine

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πŸ‘‰ IKEA pauses operations in Russia and Belarus

πŸ‘‰ Formula 1 terminates contract with Russian Grand Prix

πŸ‘‰ Uber will offer free rides between Ukraine-Poland border and two Polish cities

πŸ‘‰ Bolt reduced the commission for all services in Ukraine to zero

πŸ‘‰ Dutch ING, Poland's mBank and BNP Paribas's waive or refund fees for transfers into Ukraine

πŸ‘‰ Apple Halts Product Sales in Russia

πŸ‘‰ Polish PKP Intercity trains carry Ukrainian citizens for free from the border

πŸ‘‰ Deutsche Bahn is offering free travel on its long-distance trains from Poland to Germany.

πŸ‘‰ FlixBus offer free rides (regardless of citizenship) to those in need

πŸ‘‰ Wizz Air is offering 100.000 free seats from neighbouring countries

πŸ‘‰ Google disabled Google Maps tools which provide live information about traffic conditions and how busy different places are.

πŸ‘‰ Moyee's new coffee blend condemns Putin's aggression and supports refugees

πŸ‘‰ Airbnb to Provide Accommodation for 100,000 Ukrainian Refugees

πŸ‘‰ The first TikTok war: how are influencers in Russia and Ukraine responding?

πŸ‘‰ Putin’s critics call for boycotts of Russian vodka

πŸ‘‰ Italian luxury goods exports to Russia amount to roughly €1.2 billion annually

πŸ‘‰ BT made mobile and landline calls, texts and data to and from Ukrain free

πŸ‘‰ MEO offers calls, texts and data and a free pack Ukrainian TV

πŸ‘‰ 6 Ukrainian fashion brands to know and support

πŸ‘‰ Uefa will take the 2022 Champions League final away from St Petersburg

πŸ‘‰ Schalke 04 to remove the logo of Russian majority state-owned Gazprom from its shirts

πŸ‘‰ NestlΓ©, Coca-Cola HBC, Imperial Brands, Carlsberg to close Ukraine production facilities

πŸ‘‰ Factbox: Brands with exposure to Russia

πŸ‘‰ Google's ad tools continue to monetize sites run by or associated with the Kremlin

πŸ‘‰ Manchester United Airline Partner Aeroflot Banned in the UK Following New Sanctions Against Russia

πŸ‘‰ Nikita Mazepin, son of major Uralkali shareholder Dmitry, will drive as planned for Haas on Friday but in all-white car with Russian branding removed

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Twitter avatar for @bt_uk
BT @bt_uk
For anyone wanting to contact loved ones in Ukraine, we’ve made mobile and landline calls, texts and data to and from the region free from today, 25 February. Please be aware that signal in the area might be affected by damage to local networks and equipment.
Image
4:30 PM βˆ™ Feb 25, 2022
1,422Likes550Retweets
Twitter avatar for @MEOpt
MEO @MEOpt
Para facilitar as comunicaΓ§Γ΅es e aproximar as famΓ­lias, a MEO oferece temporariamente a todos os seus clientes chamadas mΓ³veis internacionais para a UcrΓ’nia e o pack Ukrainian TV. Estamos cΓ‘! *de 26fev a 15mar, podendo ser alargado consoante o evoluir da situaΓ§Γ£o.
Image
7:03 PM βˆ™ Feb 25, 2022
551Likes138Retweets
Twitter avatar for @Ukraine
Ukraine / Π£ΠΊΡ€Π°Ρ—Π½Π° @Ukraine
Image
5:18 AM βˆ™ Feb 24, 2022
1,165,945Likes231,791Retweets
Twitter avatar for @Ukraine
Ukraine / Π£ΠΊΡ€Π°Ρ—Π½Π° @Ukraine
This is not a β€˜meme’, but our and your reality right now.
8:43 AM βˆ™ Feb 24, 2022
273,796Likes24,017Retweets
Twitter avatar for @s04_en
FC Schalke 04 @s04_en
ℹ️ Following recent developments, FC Schalke 04 have decided to remove the logo of main sponsor GAZPROM from the club's shirts. It will be replaced by lettering reading β€˜Schalke 04’ instead. #S04
Image
1:46 PM βˆ™ Feb 24, 2022
55,408Likes7,291Retweets
NPR
Focke Strangmann/EPA

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