Beer brands bet on Covid Vaccine Promo trend

Brands with large and diverse audiences aren't worried about alienating anti-vaxxers.

In the USA, American beer brands, as Budweiser and Sam Adams, rolled out covid vaccine awareness promos, just in time for National Beer Day on April 7. In a polarised world, if red, white, and blue-blooded beer brands feel comfortable putting out vaccine PSAs...why don’t more brands go all-in? 

Also covid wise, in Portugal, Super Bock launched a special edition of bottles with different coloured necklabel, so that, when drinking with friends, you could always know which bottle is yours.

Should brands take a clear position on sociopolitical and polarising issues, or just sit back without any statement preventing any audience alienation?

Francis Scialabba