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Beer brands bet on Covid Vaccine Promo trend
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Beer brands bet on Covid Vaccine Promo trend

Brands with large and diverse audiences aren't worried about alienating anti-vaxxers.

Tiago Baldaia
Apr 13, 2021
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Beer brands bet on Covid Vaccine Promo trend
www.newspitality.com

In the USA, American beer brands, as Budweiser and Sam Adams, rolled out covid vaccine awareness promos, just in time for National Beer Day on April 7. In a polarised world, if red, white, and blue-blooded beer brands feel comfortable putting out vaccine PSAs...why don’t more brands go all-in? 

Also covid wise, in Portugal, Super Bock launched a special edition of bottles with different coloured necklabel, so that, when drinking with friends, you could always know which bottle is yours.

Should brands take a clear position on sociopolitical and polarising issues, or just sit back without any statement preventing any audience alienation?

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Francis Scialabba
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Beer brands bet on Covid Vaccine Promo trend
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