27 Club: masters of communication that died at age 27.

This week it's 27 years from Kurt Cobain's death at age 27. The 27 Club has become one of the most elusive and remarkably tragic coincidences in rock & roll history.

Jim Morrison, Amy Winehouse and Kurt Cobain are just some of those who died at age 27 and had a huge impact on the way people feel and act. A part from bringing value to other brands trough its identity and engagement power, music behaves as a brand itself, facing millions of consumers to connect emotionally. What about your own emotions listening to this 27 Club Playlist?