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🎬 HBOMax sends the wrong email to subscribers, what's the problem?
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🎬 HBOMax sends the wrong email to subscribers, what's the problem?

How HBO's "Integration test email #1" mistakenly sent email fast became proof that humans are part of technology and it can be beneficial.

Nuno Rocha
Jun 18, 2021
5
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🎬 HBOMax sends the wrong email to subscribers, what's the problem?
www.newspitality.com

All brands are human and therefore make mistakes. Forget to tick or untick something, and then the automation comes in and… Ooops, it’s sent.

HBOMax’s email team has mistakenly sent an email to their subscribers with the subject "Integration test email #1".

When subscribers noticed the strange email subject in their inbox, they quickly recognized that someone had mistakenly sent it. Did subscribers react with rage?

No, there was an outpour of love and humor taking over Twitter, recognizing that brands are human and mistakes happen.

In an episode very similar to a recent mistake at a major retail chain in Portugal, 2021 is fast becoming the year where we accept that the mix between automation and humanity can produce errors, and that is ok.

Twitter avatar for @HBOMaxHelpHBOMaxHelp @HBOMaxHelp
We mistakenly sent out an empty test email to a portion of our HBO Max mailing list this evening. We apologize for the inconvenience, and as the jokes pile in, yes, it was the intern. No, really. And we’re helping them through it. ❤️

June 18th 2021

1,072 Retweets11,759 Likes

Warner Media’s CEO had something to joke about.

Twitter avatar for @jasonkilarJason Kilar @jasonkilar
Mare of Easttown ☑️ Friends Reunion ☑️ Integration Test Email #1 ☑️

June 18th 2021

142 Retweets1,315 Likes

When almost 300 billion emails are sent per day, and 75% of marketers use automation tools, we have collectively agreed that sending the wrong email is not a problem. It happens.

Twitter avatar for @Seinfeld2000Seinfeld Current Day @Seinfeld2000
"integration test email #1"
Image
Image

June 18th 2021

74 Retweets936 Likes

Some technology leaders and influencers also joined the fun.

Twitter avatar for @mekkaokerekeMekka 💉💉🎉 *My Mask Protects You* Okereke @mekkaokereke
@HBOMaxHelp To the intern: Hi! 🙋🏿‍♂️ I'm an Engineering Director on Google Play. Our team's systems send the emails for the Play Store. 1. You'll be fine! As replies show, everyone breaks production! 2. Congratulations on helping your team find missing guardrail features and capabilities!👍🏿

June 18th 2021

66 Retweets1,400 Likes
Twitter avatar for @petersternePeter Sterne🌹 @petersterne
Congrats to HBO Max on the successful integration test

June 18th 2021

606 Retweets6,332 Likes
Twitter avatar for @wongmjaneJane Manchun Wong @wongmjane
i accidentally deleted the score database in the middle of my school’s sport day lol the integration emails were nothing in comparison 🙈

June 18th 2021

3 Retweets127 Likes
Twitter avatar for @michaelpryorMichael Pryor @michaelpryor
Hey HBO Max person, one time I checked in code that stopped collecting funds from our customers for a month. Don’t beat yourself up. We love you.

June 18th 2021

84 Retweets1,176 Likes

Humans manage automation tools, and we all make mistakes.

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