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💸 FC Barcelona loses €137 million in brand value: what a Mess(i)!

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💸 FC Barcelona loses €137 million in brand value: what a Mess(i)!

Lionel Messi's PSG shirt sold out in 30 minutes

Tiago Baldaia
Aug 11, 2021
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💸 FC Barcelona loses €137 million in brand value: what a Mess(i)!

www.newspitality.com
Reuters

💰 Brand Finance estimates that Lionel Messi’s departure could decrease FC Barcelona’s brand value by 11%: the club could see a €137m decline to its 2021 brand valuation of €1,266m.

The brand value takes into account the proportion of revenues that comes directly from the brand. In Barcelona, Messi attracted more fans, better players, managers, commercial deals, and win trophies. Without its superstar, Barcelona could expect lower future sponsorship income (-€77m), merchandise sales (-€43m), and matchday revenue (-€17m).

🚀 On the opposite side is Paris Saint-Germain, which wins new powerful revenue streams such as merchandise, ticketing, and partnerships, without have to pay a transfer fee. This aligns perfectly with PSG’s strategy of having megastars whose global status take take the club to another level, like Real Madrid’s “galacticos”.

⌛ A hint of what is yet to come is Lionel Messi's PSG shirt being sold out online only 30 minutes after his signing! Check here why Messi is wearing number 30 instead of 10 at PSG.

Twitter avatar for @PSG_inside
Paris Saint-Germain @PSG_inside
A new 💎 in Paris ! PSGxMESSI ❤️💙
Image
8:15 PM ∙ Aug 10, 2021
822,025Likes193,085Retweets
Twitter avatar for @FabrizioRomano
Fabrizio Romano @FabrizioRomano
Leo Messi will be unveiled tomorrow as new Paris Saint-Germain number 30. 👕🔵🔴3️⃣0️⃣ #PSG #Messi
Image
7:53 PM ∙ Aug 10, 2021
137,420Likes13,403Retweets
Twitter avatar for @goal
Goal @goal
Neymar 🔟 Messi 1️⃣9️⃣ Mbappe 7️⃣ How many goals does this trio score in all competitions for PSG this season? 🇫🇷
Image
7:10 PM ∙ Aug 7, 2021
28,930Likes2,532Retweets

🥤 And for you, who’s the real 🐐? If it’s Cristiano Ronaldo, take a look back at the moment where the Portuguese captain removed two bottles of Coca-Cola in a EURO 2020 press conference!

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💸 FC Barcelona loses €137 million in brand value: what a Mess(i)!

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